Exporting is a fundamental tool for the economic growth of any company.
Expanding the market and reaching new international customers is an excellent opportunity to increase profitability and consolidate the company's position.
However, to be successful in exporting, it is necessary to have a well-defined strategy and a series of keys that allow you to optimize the process.
This article presents 15 keys to improve your company's exports.
Knowing the market for exports
Before exporting, it is essential know the market you want to reach.
It is necessary to know the culture, idiosyncrasies and consumption habits of potential clients.
To do this, it is important to conduct a market study and analyze the reports of government agencies responsible for export promotion.
research the competition
It is necessary to know the competitors and companies that are already present in the market you want to reach.
Knowing its strengths and weaknesses will allow the company to better prepare and improve its offer..
Adapt products and services
La product adaptation and services to the tastes and needs of the market is essential to be successful in exporting.
The quality standards and regulations of the destination country, as well as legal and tax requirements, must be taken into account.
Define the market entry strategy
It is important to define a clear and effective strategy to enter the market.
This strategy should include the selection of appropriate distribution channels, as well as the identification of potential partners and customers.
Have a team of specialized professionals
Exporting is a complex process that requires a team of professionals specialized in international trade, logistics, finance and marketing.
This team must be able to identify and resolve obstacles and challenges that arise during the export process.
Know and comply with the rules and regulations
Each country has its own export rules and regulations.
It is necessary to know and comply with all regulations, taxes and tariffs to avoid legal and tax problems.
Establish a network of contacts
Export requires a solid and effective network of contacts.
It is important to establish relationships with local agents, distributors, customers and suppliers to facilitate the export process.
Have good logistics
Logistics is essential in export.
A good transportation, storage and distribution system is necessary to ensure timely delivery of products and services.
Offer good after-sales service
After-sales service is a key factor in export.
It is necessary to offer good customer service and be available to address any problems or queries that arise after the sale.
Adapting communication for exports
Communication must adapt to the market and the target language.
It is important to have a website, catalogues and brochures translated and adapted to the language and culture of potential customers.
Have a good payment and finance system
Exporting requires a good payment and finance system.
It is necessary to have a system that allows international payments to be made and received safely and efficiently.
It is also important to know the fiscal and financial implications of exporting.
Participate in international fairs and events
La participation in international fairs and events It is an excellent opportunity to promote the company's products and services and establish contacts with potential clients.
It is important to select the right events and prepare adequately to make the most of this opportunity.
Have a contingency plan for exports
Exporting involves risks and contingencies that can affect the process.
It is important to have a contingency plan that allows you to face and resolve unforeseen problems and minimize their impact.
Constantly evaluate the export process
It is important to constantly evaluate the export process to identify opportunities for improvement and optimize the process.
It is necessary to establish performance indicators and measure results in order to make informed decisions.
Count on the support of government institutions
Government institutions in charge of export promotion can provide support and advice on various aspects related to export, such as identifying potential markets, promoting the company's products and services, and resolving legal and tax problems.
Conclusions
As we have seen, exporting is an excellent opportunity for the growth and consolidation of a company.
To be successful in exporting, it is necessary to have a well defined strategy and follow these 15 keys to improve your company's exports.
With dedication, effort and adequate preparation, any company can achieve success in the international market.
Graduated in International Relations from the University of Bologna. Junior consultant at RRYP.
