Reducing it to its minimum expression, a marketplace It is an online platform where different stores offer their products.
Through these online platforms you can reach a very large audience that is difficult to access from any online store (unless you are a multinational), in addition to you don't need to have your own online store o ecommerce, forgetting about the development they entail and being even more competitive in terms of credibility and trust in your brand.
Although the most important thing for us is that allows international sales.
The marketplaces allow customers and suppliers to interact no need to travel, whether it is a transactional one (like Amazon Business) or a contact generator, like Alibaba, which is limited to getting to know each other.
Let's see, then, what a marketplace is and how to sell abroad through one.
An example of what we will see below is Relaciónateypunto, it is a platform that connects client with freelancers specialized in developing projects in areas such as marketing, sales and international expansion.
What is a marketplace and how to sell abroad through one
Un marketplace may be a export channel for those companies that want to sell abroad, eliminating technical, legislative, linguistic and logistical barriers that we would find ourselves in a situation where we did not use it.
Also those of direct sales or the search for local business partners, of course.
In addition, B2B marketplaces more advanceds, such as the two mentioned above, offer a series of added services such as logistics, payment services, digital marketing, financial services or risk coverage, which facilitate marketing and attracting leads (user who has given their data to a company and who becomes a record in their database, or simply who carries out a transaction).
However, marketplaces They also cause inconveniences: your sales margins decrease.
So, it could be said that a marketplace It is a great tool for start in the international market, especially if you do not have a highly specialized department in international law, international marketing, international business and international relations, among others, or, for do acceptance tests of your products abroad.
Let's see, then, some of the marketplaces What can we find
Relateandpoint
Relateandpoint It is a platform that connects client with freelancers specialized in developing projects in areas such as marketing, sales and international expansion.
We help companies find the right talent to grow and professionals to access global opportunities, offering fast and efficient solutions.
If you are looking to boost your business or participate in international projects, Relateandpoint gives you the connections you need to succeed.
¡Join us and find what you need to grow!
Amazon
The first thing that comes to mind for all of us, in Spain, is Amazon.
It has already entered, as they say, the series and film platforms in streaming, in the food sector and, everything seems to indicate, in the pharmaceutical sector, among many others.
It has more than 1 million user companies and the most important, you can take advantage of its logistics and automatic ability to sell throughout the EU, as well as in other regions where the service is active.
Also coexisting with this one in Spain: Ebay, Privalia, Aliexpress and Carrefour; in addition to SoloStocks, whose geographical scope revolves around Germany, Spain, France, Italy, Poland, Portugal, Argentina, Brazil, Chile, Colombia, Mexico and Morocco, with more than 5.5 million monthly visits.
It is the leading online sales portal for companies and professionals in Spain.
Alibaba
For its part, Alibaba It is the B2B platform (Business to Business, from company to company) biggest in the world.
It has more than 160 million importing companies (buyers) and more than 6 million exporting companies (sellers) registered, which can be commercial agents, wholesalers, retailers, manufacturers or SMEs dedicated to international operations.
Its main markets are China, USA, Russia, United Kingdom and Germany; although it is present globally.
And if what you want is to direct your strategy towards the Chinese market, a good option could be 1688.com, from Alibaba Group.
It has more than 120 million users and more than 10 million stores from 49 industries that connect foreign exporters with Chinese retailers.
Furthermore, its main value is that it processes authorizations and taxes jointly, which are very difficult barriers for SMEs to overcome.
Virtual Expo
We also find Virtual Expo, owner of Aero Expo, Agri Expo, Archi Expo, Direct Industry, Medical Expo and Nautic Expo.
As well as Global Sources, with presence in Saudi Arabia, China, Egypt, USA, India and Japan; Rakuten, which is betting on France and Germany; Mercado Libre in Latin America, where it already has more than 144 million registered, Fnac internationally; o Etsy, of French origin, which is designed for sale of artisan products or artistic pieces; among many others.
It won't be because of options!
online platform designed for connect professionals specialized in business internationalization with companies seeking to expand globally. It functions as a meeting point where companies can find, contact and hire experts in various areas related to international trade, such as export, import, legal and tax advice, logistics, international marketing, among others.
