How to export to Colombia
Obtain in-depth knowledge of the key elements to carry out your business expansion to Colombia. Create the necessary strategy so that you can successfully establish yourself in the country.
Why export to Colombia?
Colombia is a growing market, with a young population and a constantly increasing middle class. Colombia is located in a strategic location in Latin America, making it an entry and exit point for many products and services.
- 51 million
- Second market in Latin America
- Leader in emerald and coffee production
- Natural and geographical wealth
- Rising GDP growth in recent years
- Economic activity concentrated in Bogotá, Medellín, Cali, Barranquilla and Cartagena
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How Business In colombia
Colombia is the third Latin American country by number of inhabitants, with a market of more than 46 million potential consumers.
To expand to Colombia you must take into account the behavior of your potential clients. Therefore, you need to know that the combination of higher inflation and increased interest rates is reducing the real income of households and increasing their financial expenses. This is one of the main reasons behind the decrease in consumption.
Opportunities and difficulties to operate in Colombia
Colombia is rich in natural resources, which offers opportunities for the export of products such as oil, coal, gold and emeralds. Likewise, tourism is a growing sector in Colombia, with tourist places such as Cartagena, Bogotá, Medellín and the coffee region. However, to position yourself in the Colombian market you must pay special attention to the following factors:
- Difficulty for business establishment
- Excessive bureaucracy
- High security and political risk
- Limited infrastructure for the logistics chain
- Cultural differences
