HOW TO ACCESS THE FRENCH MARKET
Understand the keys to expanding your business to France and design the necessary strategy for your success in the country.
Why export to France?
France is one of the largest and most attractive markets in Europe. It has high purchasing power and great growth potential. It is the world's seventh largest economy by nominal GDP and the tenth largest economy by PPP, constituting around 4% of global GDP. At a regional level, France is the second largest economy in Europe, and its industry is the ninth largest in the world.
- 67 million
- High end mature market
- Seventh economy in the world
- Leader in art, fashion and design
- Attractive to attract and retain talent
- Strategic position at international level
GROW
INTERNATIONALLY!
How Business in France
French culture values quality and innovation, which can be an advantage for companies that offer high-quality products and services and are willing to invest in research and development.
To expand to France you must take into account the behavior of your potential clients. For example: 75% of the French use their cell phones to browse the Internet.
Business culture in France
Businessmen usually greet each other with a firm handshake and maintain a certain body distance. Business attire in France is generally elegant and conservative. It is recommended to dress formally and avoid clothing that is too casual. The official language in France is French, so it is important to have a good understanding of the language or have an interpreter or translator. However, to position yourself in the French market you must pay special attention to the following factors:
- French language proficiency
- Cultural differences
- Distribution channels
- Demand for technical and quality requirements
