HOW TO EXPORT TO GERMANY
Learn the main keys to business internationalization towards Germany. Develop the strategy you need to position yourself in the country.
Why export to Germany?
Germany is the fourth largest economy in the world and the largest in Europe. It has been valued as one of the best countries to start a business due to its business culture. It has a high professional qualification and friendly policies for the business ecosystem. In addition, it has a number of large business centers, such as Berlin, Frankfurt, Munich and Hamburg.
- 83 million
- High end mature market
- Second buyer from Spain
- World leader in technology and engineering
- Attractive to attract and retain talent
- Strategic position in Europe
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INTERNATIONALLY!
How Business Germany
Germany provides service to its more than 82 million people, 150 million consumers from nine neighboring countries and almost 500 million community residents. It is the ideal connection point between the markets of Western and Eastern Europe.
To expand to Germany you must take into account the behavior of your potential clients. For example: German buyers use open invoices and direct debit payment types. And by 2050, almost 40% of the population will be over 60 years old.
Opportunities and difficulties of operating in Germany
Germany is the second most important buyer of goods and services from Spain, only after France. In fact, heSales from Spain to Germany in 2021 exceeded €34.108 million (+9,0%). Dominating exports in the sectors of automotive, machines and equipment, chemicals and food. Other interesting sectors are energy, telecommunications and infrastructure construction. However, to position yourself in the German market you must pay special attention to the following factors:
- Difficulty of access to distribution channels
- Spain brand image
- Lack of price competitiveness
- Demand for technical and quality requirements
- Language and communication difficulty
- Cultural differences
