International expansion strategy
We design the strategy you need to internationalize your company. And we materialize it in an #InternationalizationPlan.
Which is a international expansion strategy
- So that you sell and invoice more.
- So that you have more and better clients.
- To establish strategic alliances.
- So that you have greater net benefit.
- To use economies of scale.
- To make it more competitive.
- So that the economic or national political crises do not affect you.
- To diversify risks.
- So you can access global resources and talent.
- So that it grows faster and exponentially.
- So that your brand is recognized internationally.
- So that the company is better valued.
GROW
INTERNATIONALLY!
Why it is necessary to have a plan for internationalization
Phases of the internationalization plan
Below, you can see the usual sections and phases that are part of the internationalization plan that we carry out at RRYP. Although there is no mandatory number or type of sections that it must have, these are the ones that, after our experience, we believe should be incorporated.
It is the company's retrospective moment. We carry out an analysis of capabilities, resources, threats and weaknesses, a task that can be complicated for the entrepreneur when trying to distance himself from his own business. A common approach for this step is to use SWOT analysis, which addresses Weaknesses, Threats, Strengths, and Opportunities.
After evaluating the company's situation and establishing goals, the question arises: Where do we want to sell? The choice of the market is based on criteria such as potential demand, access to value chains and cultural similarity. This step, whether for established or growing companies, should never be underestimated.
Furthermore, we must decide between a diversification or concentration strategy. Diversification involves entering several markets to reduce the risk of failure. On the other hand, concentration involves focusing on a single market to gain a strong position before expanding to others.
The choice of entry method in internationalization depends on the desired risk, control over the product and future profit. There are no fixed steps in an internationalization plan nor a defined number of entry channels, but some common ones are: direct and indirect exports, alliances and non-commercial formulas.
This step involves evaluating cultural differences and language barriers in the foreign market. The aim is to adapt products or services to meet the needs of local customers. Distribution and communication options are also studied and chosen, considering the preferences of new customers in that market.
The economic plan sets financial goals, such as the commercial margin. Experience in the local market guides the establishment of sales objectives in the target market.
While a legal plan is essential to ensure that the company operates in compliance with the laws and regulations of the new environment, minimizing legal risks and protecting interests.
International outsourcing department
- Specialized experience.
- Objectivity.
- Training and optimization of processes.
- Focus on results and flexibility.
- Networks and resources.
- Innovation in a competitive business environment.
We accompany you in the internationalization of your company through continuous strategic consulting sessions.
