Video content is now dominating the world. They do not just do wonders on YouTube, but they attract the viewers’ attention in many places, and that attraction generates leads. Due to this outstanding feature, marketers now rely on effective video marketing and can deliver the desired result. Businesses use different common platforms, including YouTube, Vimeo, Twitter, Snapchat, Facebook, and Instagram. These digital marketing platforms have billions of users, and reaching these users is easy just by posting and promoting videos.
Video editing and promotion may appear intimidating at first, and with a little skill and dedication, you can quickly create a high-quality video exclusive to your company.
With 71 percent of customers viewing more videos on the internet than a year ago, marketers can no longer afford to ignore their rising popularity.
Why is video marketing crucial?
Video content is now dominating the world. The video-on-demand format has become more accessible than any conventional video format; due to that, billions of internet users watch, like, and share these videos if they get appreciated.
In terms of popularity, YouTube is the most popular video platform with billions of users worldwide, and this is the second most popular website globally. They visit the website, but they spend billions of hours watching the videos every day. According to a study, on average, YouTube users spend more than 40 minutes watching videos daily through smartphones and other mobile devices.
Social media platforms are not left behind in this trend. They promote video content through their platforms. Like social media platforms, Facebook, Twitter, and Instagram allow their users to upload and share videos in various formats. Facebook stories and Instagram reels are the new buzzes in video content.
Many consumers watch the video as a guide before making any purchasing decisions. It is a perfect video that showcases the amazing features of the product or service and can truly inspire them to purchase the products that marketers want to endorse. These are a few things that made video marketing a great tool to reach a maximum audience.
Types of videos that are used for marketing
Before starting to create videos, it is great to know about different types of videos that are mainly used for marketing purposes. Creating informative videos can be easy with the help of video editing that will keep your viewers engaged and make them gaga over your work.
Here are a few examples of the type of videos that help marketers to reach their targeted audience.
1. Branded videos
There are indeed different types of videos available for marketing, but some videos showcase the brand value at first sight. These videos are mainly made to uphold brand value, and they are known as branded videos. Branded videos are popular on social media, and people appreciate the effort of the business. Branded videos can introduce a new brand or product image to the viewers. The branded video aims to tell the brand story in a cinematic way so that the viewers can appreciate it. The length of the maximum branded videos is less than a minute or sometimes more than that.
2. Demonstration videos
A demonstration or unboxing video is longer and provides detailed information regarding the business’s product or service. These videos are restricted to demonstrating the product or service, but they also provide product reviews in a personal way. This is why people who already know the name of a product but want to know more about it watch these videos extensively for detailed information.
Stories videos are short but crispy, used by major platforms like Google, Instagram, and Facebook. These are best for introducing the product in a very short time. Most of these videos are 15 seconds long and popular among social media users.
4. Video digests
Some viewers prefer to dig deep into the business and the brand story. Video digests are all about meeting this need. These videos highlight the product, services, and other topics associated with the brand. These topics can be news, updates, events along with other information. Most businesses use video digests to keep updating their customers regarding the news, updates, events, and many more things.
5. Event videos
Some big business houses regularly arrange events to promote business. They capture the best moments of the events and use those clips for business promotion. These videos mainly elevate the authenticity brand and the products. Event videos mainly highlight big conferences, meetings, talks, and other special occasions mainly organized to advertise a company.
6. Trailers and teasers
If you are ready to launch any product or service and want to let the audience know about that, teasing the targeted audience would be the right choice, and in this way, you can also inspire them to book the products in advance. It mainly promotes sales and works excellently to make the product a success. Trailers and teasers mainly inspire viewers to participate in upcoming events. Though these videos are a few seconds long, they positively impact product sales.
7. Success stories
Success story videos or testimonials offer the viewers the practice scene of using the product or availing of the business’s service. Marketing provides marketers and advertisers with another opportunity to showcase the business or brand’s advantage to loyal customers.
8. Interview videos
Interview videos are the coolest way to demonstrate people’s appreciation after using the product or service. These videos are mainly shot face-to-face and promoted by the brand to attract maximum attention from the viewers. The best part of these types of videos is that you can interview authorities associated with the brand and brand ambassadors. The interviews of the powerful and known people will surely promote the products, and a maximum number of people will decide to purchase these products.
9. Q&A videos
Q&A videos are the most powerful way to connect with the viewers and the audience. These videos address the issues that customers face after availing of the service. It is also possible to have the Q&A videos by collecting the questions prior and answering them in videos. Many people prefer to arrange live streams to answer the questions posed by the customers.
10. Sponsored videos
Sponsored videos are such contents that are mainly made by digital influencers or celebrities. These videos need a lavish amount of money to invest. Creating this type of video content is a good method to enhance brand awareness and find potential customers who care about the brand and its products.
How to start video marketing ?
It is now clear that different types of videos are being used for video marketing. However, with easy access to an online video editor, creating, editing, and making fantastic videos should be an easy task even for someone who hasn’t done it before without any hurdle. Here are a few things to keep in mind before you make a move.
1. Select the targeted audience
Before creating any video, you need to know about the audience. They decide whether the video is perfect or not. According to your audience, you have to tailor the video’s format, messaging, and content that will meet the viewers’ needs. The audience can be different in age group, demography, and preference. So, before getting into video marketing, it is crucial to know about your audience and their expectations.
2. Fix the goal
Each marketer must have a goal that they are trying to achieve. Before going to make the videos, define your goal. It can be brand awareness, boosting sales, targeting specific demography, and promoting brand value. Every decision you make about the video needs to be thoroughly planned.
3. Plan the video marketing budget
Video marketing is not free, and it requires specific resources and a budget. While planning, look at the budget and ask yourself whether you can afford a professional videographer or editor. If the budget is low, you can go DIY to promote your brand and sales.
4. Pick the right kind of video to promote
This is the right time to go creative after identifying the targeted audience and the video marketing goal. Choose the right video format that suits your goal. If you want to drive more sales round the clock, you can consider using Facebook Stories or Instagram Reels to accelerate the campaign process. In this way, it will be easy to reach a maximum audience within a short time. A strong brand strategy recommends using live videos, stories, and personal video blogs to promote the brand and create brand awareness.
5. Choose the right platform to publish the video
If your goal is to promote videos through social media platforms, you should know the right kind of video formats used for dissimilar platforms. The length of the videos solely depends on which platform you want to publish. Your chosen platform will largely depend on the target audience and your video marketing goals. Initially, you should start your campaign from a single platform and add more platforms later.
Video marketing is one of the most powerful ways to achieve marketing goals in today’s world. So, follow these tips and formulate a perfect video campaign strategy to get the desired result.
RRYP es una consultora de estrategia internacional dedicada al comercio internacional y las Relaciones Internacionales. Creamos servicios innovadores para la internacionalización de la empresa, gestionamos operaciones internacionales y asesoramos a instituciones públicas y privadas en materia de asuntos internacionales.